We get asked all the time why our U is yellow. Here at Luke we want you to be U! Serving U consist of three areas:

Personally
In order to be successful as a company, our associates must have a high level of self respect and a determination to grow. The term Serving U symbolizes you as a person, your level of self-respect, and your determination to grow within the company and your profession. This includes excellence in the following areas:
Appearance, Positive Attitude, Great Work Habits, Honesty, Integrity, Humility & Respect

Team Members & Company
In order to be successful as a company, our associates must function together as one team, dedicated to our Mission and Vision. The term Serving U symbolizes our commitment to serve other team members in an effort to help them succeed and grow within the company. This includes excellence in the following areas:
Team Work, Communication, Loyalty, Duty & Respect

Customers & Community
In order to be successful as a company, our associates must give the highest level of customer service in our industry and market. The term Serving U symbolizes our commitment to serve our customers and community. This includes excellence in the following areas:
Personality, Service, Cleanliness, Availability, Consistency & Quality